Back in the Box

stevie gb accountantIn today’s world of overexposure it’s difficult for an entertainer to get noticed. I keep hearing about branding, slogans, persona, identity, etc. Standing out in the crowd is the key to success.

In my early years as a stand-up comedian, I wore a bow tie and called myself “The World’s Funniest Accountant”. Mostly because I am an accountant by day, plus I found it an oxymoronic phrase, since the accounting profession is rarely associated with humor. I always got a chuckle when I introduced the character.

However, “character” was always the issue for me. I felt like I was in a box. Labeling myself as the funniest accountant made me feel obligated to inject jokes about being an accountant. Accounting jokes are about as unfunny as accountants. I found my way around it by using the tried and true comic vehicle of self deprecation. That seemed to work.

Still, I felt trapped by this character. Unsure if they were laughing at my clever observations, or my silly characterization of the nerdy accountant.

So, I abandoned the character. went out sans bow tie. I felt naked, yet free. I was now just a comedian. I gained so much on a personal level, but sadly lost my identity, my uniqueness, and possibly my brand, slogan, persona and identity.

I proceeded to take my entertaining talents into theatrical episodes and one man autobiographical shows. Portraying Groucho Marx, and exploring my own roots as a misplaced suburban middle aged man. All fun, artistic, and a true learning experience.

Sadly, I was the only one who cared.

So, here is my dilemma. Do I return to the character that offered the chance to be noticed? Put myself back in the box for the sake of an identifiable brand?

Can I do both?

Maybe

The World’s Funniest Accountant returns, avec bow tie.

Let’s see if it’s any different this time.

Thank you to those that have stuck by my various transitions. I am still trying to figure it out.

(comment as you see fit)

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About Stevie GB

57 year old stand up comedian from Long Island. My approach to comedy is telling the truth about being married, middle aged and living in the suburbs. I enjoy making people laugh without making them feel uncomfortable. My act is clean and clever. Featured in Newsday and on News12. Winner of the Huntington Arts Council Laff-off, 2006. 3rd place winner of LI Press Best of LI 2011, A regular on The Long Island Comedy Festival for 9 consecutive years. Opened for Dennis Miller, Louie Anderson, Kevin Pollak, Bobby Collins, Bob Nelson, Uncle Floyd, Kevin Meaney, and many more.
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2 Responses to Back in the Box

  1. Patricia Faiella says:

    Hello Steven. I like the “world’s funniest accountant” identity. Even if people don’t remember your name, they will remember that. I think it is an excellent branding strategy. I loved you as Groucho too. And as yourself in Welcome to LawnGuyLand. You are living your dream and have seen quite a bit of success with it in these past few years. I respect and admire that. Patti

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