Back in the Box

stevie gb accountantIn today’s world of overexposure it’s difficult for an entertainer to get noticed. I keep hearing about branding, slogans, persona, identity, etc. Standing out in the crowd is the key to success.

In my early years as a stand-up comedian, I wore a bow tie and called myself “The World’s Funniest Accountant”. Mostly because I am an accountant by day, plus I found it an oxymoronic phrase, since the accounting profession is rarely associated with humor. I always got a chuckle when I introduced the character.

However, “character” was always the issue for me. I felt like I was in a box. Labeling myself as the funniest accountant made me feel obligated to inject jokes about being an accountant. Accounting jokes are about as unfunny as accountants. I found my way around it by using the tried and true comic vehicle of self deprecation. That seemed to work.

Still, I felt trapped by this character. Unsure if they were laughing at my clever observations, or my silly characterization of the nerdy accountant.

So, I abandoned the character. went out sans bow tie. I felt naked, yet free. I was now just a comedian. I gained so much on a personal level, but sadly lost my identity, my uniqueness, and possibly my brand, slogan, persona and identity.

I proceeded to take my entertaining talents into theatrical episodes and one man autobiographical shows. Portraying Groucho Marx, and exploring my own roots as a misplaced suburban middle aged man. All fun, artistic, and a true learning experience.

Sadly, I was the only one who cared.

So, here is my dilemma. Do I return to the character that offered the chance to be noticed? Put myself back in the box for the sake of an identifiable brand?

Can I do both?


The World’s Funniest Accountant returns, avec bow tie.

Let’s see if it’s any different this time.

Thank you to those that have stuck by my various transitions. I am still trying to figure it out.

(comment as you see fit)


About Stevie GB

60 year old stand up comedian from Long Island. My approach to comedy is telling the truth about being married, middle aged and living in the suburbs. I enjoy making people laugh without making them feel uncomfortable. My act is clean and clever. Featured in Newsday and on News12. Winner of the Huntington Arts Council Laff-off, 2006. 3rd place winner of LI Press Best of LI 2011, A regular on The Long Island Comedy Festival for 9 consecutive years. Opened for Dennis Miller, Louie Anderson, Kevin Pollak, Bobby Collins, Bob Nelson, Uncle Floyd, Kevin Meaney, and many more.
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2 Responses to Back in the Box

  1. Patricia Faiella says:

    Hello Steven. I like the “world’s funniest accountant” identity. Even if people don’t remember your name, they will remember that. I think it is an excellent branding strategy. I loved you as Groucho too. And as yourself in Welcome to LawnGuyLand. You are living your dream and have seen quite a bit of success with it in these past few years. I respect and admire that. Patti

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